Customer Experience Trends | Com Claudia Vale [T2#13]

What does your customer want? Understanding customer needs is no longer a differentiator; it has become an obligation for those who want to stand out from the competition in the most competitive markets. To achieve this, developing a customer-centric culture, strategy, and constant evolution are fundamental for putting this idea into practice in a company. In this episode, we also discuss how we should move beyond simply delighting the customer and what is the best way to include them in the awareness process. About Claudia Vale Founder at FLWOW! - B2B Customer & Employee Experience Speaker and consultant on CX, Customer-Centric Culture, and Employee Experience, she has developed her entire career in areas related to customer management. The first Latin American to win the CX Innovation Awards and the CX Impact Awards, both global awards. #marthagabriel #rafaelkiso #trends #digitalmarketing #marketing 👍 Like this video! 📩 Subscribe! 🔔 Activate the bell! LEARN MORE: Purchase the Marketing Trends Book – Marketing in the Digital Age - Trends now ➤ https://www.amazon.com.br/Trends-Mkt-... Subscribe to the YouTube channel ➤ https://www.youtube.com/c/Marketingna... Here is the playlist with all podcast episodes ➤    • Temporada 2 do Marketing na Era Digital - ...   All podcast episodes are also available on Spotify ➤ [Link to Spotify show: https://open.spotify.com/show/58MR5mW...] Join the Marketing in the Digital Age Telegram group ➤ https://t.me/joinchat/AAAAAFcwwi3EaLq... Become part of the Marketing in the Digital Age community ➤ https://marketingnaeradigital.com.br/ Follow Marketing in the Digital Age on Instagram ➤   / mktnaeradigital   Follow Marketing in the Digital Age on TikTok ➤   / mktnaeradigital