Pivoting Your Niche: Focus, Pivot, or Re-niche

Thinking about changing your coaching niche but worried about what it means for your business, your audience, and your sanity? You're in the right place. In this episode, we’re getting real about the pivoting conversation and breaking down what you actually need to consider before you make any big decisions or big moves. Tune in to learn: • Why a niche problem is often actually a marketing or messaging problem in disguise • The three different types of niche change (and why they each require a different approach) • How to figure out which option is right for your situation • Why you're never truly starting from scratch, even with a full re-niche • How long each type of pivot realistically takes -- and how to plan your transition Check out the blog post that accompanies this episode: https://wholeheartedlylaura.com/2026/... Laura's links: • Laura's website: https://wholeheartedlylaura.com/ • Laura's Instagram:   / wholeheartedlylaura   • Laura's YouTube:    / @wholeheartedbusiness   • Join Laura's email list for updates: https://wholeheartedly-laura.ck.page/... Other links mentioned in this episode: • Wholehearted Business®: https://wholeheartedlylaura.com/whole... • Clarity Call: https://wholeheartedlylaura.com/clari... • 1:1 Mentoring with Laura: https://wholeheartedlylaura.com/mento... If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you… ✨ Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you. https://wholeheartedlylaura.com/clari... 💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success. https://wholeheartedlylaura.com/whole... 🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more. https://wholeheartedlylaura.com/mento... 🎧 Subscribe to the podcast here: Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/5Y7k9mZ... Timestamps: 00:00 Pivoting Your Niche: Focus, Pivot, or Re-niche 01:23 Understand what's driving the pivot 03:08 Different types of 'pivot' 06:43 Pivoting your niche isn't starting from scratch 07:58 Being clear on what needs to shift for the pivot to take place 10:12 Laura's story of changing niche in coaching business 13:34 How long will a pivot take? 14:42 Next Steps