Elliot Grainge: Marriage, Fatherhood & Music (Part 1)

On this episode of Artist Friendly, Joel Madden sits down with Elliot Grainge—founder of 10K Projects, CEO of Atlantic Records, and his brother-in-law—for a rare and personal conversation. They dive into family, fatherhood, and the music business while reflecting on love, loss, resilience, and what it takes to build a lasting legacy. Listen wherever you stream your podcasts: Spotify, Apple Podcasts, Amazon Music, and more. Watch full episodes for free on Veeps: https://veeps.com/artistfriendly Stay connected and don’t miss a conversation: Instagram: / artist.friendly TikTok: / artist.friendly About Artist Friendly: On Artist Friendly, Good Charlotte’s Joel Madden gets real with today's breakthrough artists. From chart-toppers to rising stars, guests spill the untold stories behind their success: the pivotal moments, crushing failures, and insider moves that made all the difference. Drawing on his experience as an artist, performer and founder, Joel digs deeper than the surface. This isn't just interviews — it's a masterclass in creative survival from those who've lived it. 00:00 Welcome to Artist Friendly: Joel Madden and Elliot Graange Discuss Family, Music, and Business 02:20 Joel Madden's Responsibility and Love for Sister Sophia Richie ️ 04:20 Good Charlotte Memories: Childhood Connection and Meeting Joel Madden 06:18 Openness and Best Intentions: Building a Bond Through Sophia ️ 08:26 Best Friends Ever Since: The Drive and Immediate Chemistry 10:25 Traditions: Santa Claus and Father Christmas Memories 12:25 Love and Brotherhood: Complicated Childhood Genesis Story Discussion 14:48 Unique Father-Son Relationship: Dual Parenting and Heroism 16:44 Family Background: Marian's Role and Financial Security Absence 18:27 Maternal Figures: Aunt's Role and Family Support System 20:25 Vulnerability and Trust: Spiritual Connection with Benj and Josh 22:15 Trust and Understanding: Unconditional Support and Belief in Each Other 24:13 Family Legacy: Music Industry Roots and Influences Explored 26:19 Music Industry Models: Uncles, Fathers, and Cousins in Music 28:38 Overcoming Tragedy: Family Bonds and Emotional Resilience Highlighted 30:47 Family Strength: Sticking Together Through Life's Challenges and Losses 32:34 Career Arc: Watching Dad Navigate Music Business and Executive Roles