Como F1, BORTOLETO e COPA DO MUNDO reposicionam MOTOROLA no MERCADO de TECNOLOGIA | STELLA COLUCCI

Motorola is a nearly 100-year-old company that is always trying to reinvent itself. After years focused on the premium market, the American brand seeks to reposition itself in the entry-level and mid-range segments of the technology world, and sees sports as a chance to 'reintroduce' itself to the public through sponsorships in Formula 1 and the FIFA World Cup. This edition of Motorsport Business features Motorola Brazil's marketing director, Stella Colucci, who explains the company's strategies in the country. The presentation is by Guilherme Longo, with the participation of Felipe Motta, presenter for ESPN channels. Watch, like, hype, share and comment, and subscribe to the channel and activate notifications. Also join our WhatsApp channel: click the following link and join us on the app https://www.whatsapp.com/channel/0029... #MotorsportBrasil #Motorola #F1 #WorldCup #FIFA #Bortoleto