SEO Advice from SurveyMonkey Director of SEO and Growth, Eli Schwartz
Eli Schwartz - / 5le - is the Director of SEO and Growth at SurveyMonkey - https://www.surveymonkey.com/. He came in to answer commonly asked questions about SEO. Eli blogs about SEO and growth at http://www.elischwartz.co/ The YC podcast is hosted by Craig Cannon - / craigcannon *** Topics 00:00 - Does SEO matter in 2018? 2:00 - Where should a company start with SEO? 3:30 - Who’s doing SEO well? 4:25 - Why is Amazon doing SEO well? 5:25 - How should you crosslink? 7:10 - Paying for links 7:35 - SEO don’t dos 8:15 - Things that are no longer useful in SEO 9:20 - Keywords 12:45 - Reviews 13:25 - Content 17:25 - Images 22:45 - Link building 28:00 - How much time to give SEO? 28:30 - Mobile 30:35 - Ranking 31:45 - International SEO 33:45 - Translation 37:15 - International search 39:30 - GDPR 41:50 - Hiring someone to do SEO 43:45 - What to do when you organic SEO disappears 46:30 - Metrics for an SEO hire 48:30 - Tools for SEO 50:00 - Getting started in SEO
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