Human–GenAI Engagement. University of Glasgow. Silicon Valley Certification Hub. svch.io

Human–GenAI Engagement: What It Means for Businesses explores how people interact with generative AI and why this relationship is becoming critical for companies, employees, customers, and leaders. In this conversation, Dr. Jaylan Azer, Associate Professor of Marketing at the University of Glasgow, joins Alejandro Cuauhtemoc-Mejia from Silicon Valley Certification Hub, SVCH, to discuss how generative AI is changing marketing, customer experience, decision-making, employee productivity, trust, and business strategy. Generative AI is no longer just a tool for writing content or automating simple tasks. It is increasingly influencing how people search for information, compare products, make decisions, communicate with brands, and perform their work. This creates major opportunities for businesses, but also important challenges related to trust, accuracy, bias, privacy, transparency, and overreliance on AI-generated information. During the session, Dr. Jaylan Azer explains the concept of Human–GenAI Engagement and why companies need to understand not only what AI can do, but also how people think, feel, and behave when using it. The conversation explores questions such as: How much should people trust AI recommendations? When should human judgment remain involved? How can businesses design better AI-powered customer experiences? What happens when an AI system gives incorrect or biased information? How can organizations improve adoption without losing accountability? For marketing teams, generative AI is transforming content creation, personalization, customer service, market research, social media, and search behavior. Customers are increasingly using AI tools to compare options, summarize reviews, evaluate products, and influence purchasing decisions. This means brands must understand how AI is shaping the customer journey before users even reach their website. The discussion also examines the impact of generative AI on employees. AI can help teams analyze data, generate ideas, improve communication, accelerate workflows, and automate repetitive tasks. However, effective adoption depends on training, governance, leadership, and a clear understanding of the technology’s limitations. Without the right structure, employees may over-trust AI outputs, use tools inconsistently, expose confidential information, or make decisions without sufficient verification. Successful AI adoption therefore requires more than access to technology. It requires clear policies, responsible use, human oversight, employee education, and strategic alignment. Dr. Jaylan Azer and Alejandro Cuauhtemoc-Mejia also discuss how Human–GenAI Engagement can become a competitive advantage. Organizations that understand how people interact with AI can create better customer journeys, stronger employee experiences, more trustworthy AI systems, and more effective business strategies. The session is especially relevant for Chief AI Officers, Chief Marketing Officers, Chief Digital Officers, innovation leaders, customer experience teams, product managers, HR professionals, consultants, entrepreneurs, and executives responsible for AI transformation. About Dr. Jaylan Azer: Dr. Jaylan Azer is an Associate Professor of Marketing at the University of Glasgow. Her work focuses on marketing, consumer behavior, digital technologies, engagement, and the relationship between people and generative AI. About Alejandro Cuauhtemoc-Mejia: Alejandro Cuauhtemoc-Mejia is a growth, strategy, marketing, and artificial intelligence leader with more than 15 years of experience across global companies, startups, education, and digital transformation. He is Co-Founder of Silicon Valley Certification Hub. About Silicon Valley Certification Hub: Silicon Valley Certification Hub, SVCH, helps executives, professionals, and organizations develop the skills needed to lead in the age of artificial intelligence. SVCH offers AI certifications, executive education, AI readiness assessments, leadership alignment, customized learning paths, and programs for non-technical business leaders. Learn more at svch.io. Topics covered include Human–GenAI Engagement, generative AI for business, AI marketing, customer experience, consumer behavior, AI trust, responsible AI, employee adoption, AI strategy, human-centered AI, AI governance, future of work, digital transformation, University of Glasgow, Dr. Jaylan Azer, Alejandro Cuauhtemoc-Mejia, Silicon Valley Certification Hub, and SVCH. Watch the full conversation to understand how Human–GenAI Engagement is reshaping business, marketing, leadership, and the future of work.