How Salomon Became the Hottest Shoe in Sports

From the French Alps in 1947 to fashion runways, golf courses, ski mountains, and trail systems around the world — Salomon has built a cult following without chasing hype. In this video, I break down the history, innovation, cultural timing, and authenticity that turned the XT-6 into a fashion staple and performance icon. I was invited to attend the running industry event in San Antonio, where I sat down with Steve Doolin, President of Salomon Americas, to explore: • The origin story of Salomon (from saw blades to ski bindings) • How the SX91 and rear-entry boots revolutionized skiing • Why trail running exploded — and how Salomon was positioned perfectly • The rise of GORP core and why performance gear became high fashion • Why the XT-6 became a cult classic in golf, fashion, and running • The pandemic’s impact on outdoor sports growth • Why running, gravel, and trail movement are on fire right now • What’s next for Salomon innovation As golf participation surges, trail running grows, and more people seek movement and community outdoors, Salomon sits at the intersection of authenticity, engineering, and culture. The New Aero Glide 4 is out now and the GRVL edition drops 3/1. Check out salomon.com for more! Subscribe for more deep dives on sports, culture, and the business behind the brands.