#5 HOME STAGING de LUJO: Así se MULTIPLICA el VALOR de una PROPIEDAD con DECORACIÓN

An empty house. Thousands of people entering. And so, a new way of selling luxury was born. In this episode, we discover how the Home Market concept was born with Pedro, the Co-Founder, an event inside luxury homes where furniture, art, and decor are sold exclusively. We talk about luxury interior design, value perception, customer experience, and how this initiative has revolutionized the way high-end properties are presented and sold. We explain how a Home Market works from the inside out, from logistics to staging. We analyze why it has gone viral, how it impacts the sale of exclusive homes, and what sets it apart from any other real estate marketing campaign. We also explore its emotional dimension, sustainability, and the business behind the smart recycling of premium furniture. A conversation that demonstrates how innovation, design, and experience can increase the value of any home and connect with an increasingly demanding audience. 💬 Would you buy furniture directly from a luxury home? Leave your comments! Find us on Instagram: Promora:   / promorainmobiliaria   Gonzalo:   / gonzalo_vandam   La Moraleja Home:   / homemarket_lmh   CHAPTERS: 00:00:00 - Main services: Home Market, Home Staging, and Home Design 00:02:55 - What is Home Staging and how it accelerates sales 00:06:08 - Differences between Home Staging and interior design 00:10:02 - Ideal client profile in the luxury sector 00:14:10 - Who drives Home Staging: agencies vs. Homeowners 00:16:15 - Real-life cases: new construction, flipping, and show homes 00:18:20 - Costs, duration, and return on home staging 00:21:05 - How to increase the perceived value of a home 00:23:09 - Art and decoration as added value in sales 00:25:25 - What is a Home Market and how the concept emerged 00:28:16 - Alternatives to traditional home clearance 00:30:21 - How to prepare a professional Home Market 00:33:18 - Event planning: tickets and logistics 00:36:13 - Digital markets: expansion beyond Madrid 00:40:30 - Sellers with storage rooms, loose items, or limited space 00:44:00 - Sustainability and second life for household items 00:47:05 - Who buys at markets: young people and Various 00:50:02 - The future of the home market: fad or trend? 00:52:29 - Viralization on social media and exponential growth 00:53:21 - Home staging as a key sales tool 00:55:08 - Team, headquarters in La Moraleja, and contact channels