How to build a content Agency in 15 days | BXB EP 33

Most people think they need ads, fancy gear, or investor money to build a brand. Mahdi Shafiei didn’t have any of that when he landed in Melbourne. In just 15 days, he built a content agency from scratch — using only raw content, smart psychology, and a $100K bet on himself. In this episode, he breaks down the unfiltered blueprint that helped him go viral in two countries, win 30 clients for free, and prove that hustle beats hype. Whether you're starting your first brand or scaling your 10th, this one hits different. 💡 Topics Covered: ✅ How to set up a content agency from scratch ✅ Building a viral facade that sells before you do ✅ Launching in a new country with zero followers ✅ Why emotional content outperforms polished promos ✅ How to close 30 clients without charging a dirham ✅ The truth about websites, ads, and real traction ✅ Using employee-generated content to scale ✅ Copying with confidence — and building credibility fast ⏰ Timestamps: 00:00 Intro 01:50 5 Steps to Set Up an Agency 07:15 How to Build a Facade 15:31 How I Got My First Paying Client 17:51 Do You Need a Website to Launch a Business? 19:55 How to Identify the Right Industry 23:39 How to Close Your First Client 28:10 Why the Facade Is So Important 30:03 How to Sell Through Emotions 41:18 How to Convince Your First Client to Pay 43:40 Trifed Media’s Story 44:58 How to Design Content for Your Clients 48:09 How to Grab Attention 49:41 Performance Marketing and AI (Avani) 54:06 How to Find the Best Content for Your Clients 56:02 How to Set Up Employee Generated Content 56:40 Copy Shamelessly 58:30 Emotions and Relatability 🔗 Follow BXB on Instagram:   / businesswithbartawi   FOLLOW ME ON: ✩ Instagram:   / bartawi   ✩ LinkedIn:   / mahmoud-bartawi   ✩ X (Twitter): https://x.com/bartawi