Understanding Segmentation, Targeting and Positioning | Talent and Skills HuB

Marketers understand that they cannot be all things to all people at all of times. This is because buyers and markets are too complex and diverse for one simple marketing formula to adequately address the needs of all. Therefore, businesses may decide to focus on just one or a few of the market segments, which is called segmentation. This video will help understand: segmentation market segmentation psychographic segmentation demographic segmentation customer segmentation geographic segmentation behavioural segmentation marketing segmentation segmentation meaning market segmentation definition market segmentation examples segmentation definition segmentation targeting and positioning niche market definition types of market segmentation market segmentation meaning