Full Interview: Elite Athlete Kofi Josephs on Success and Struggles with Rhiannon Cooper

Kofi Josephs is rewriting what high performance looks like for neurodivergent athletes. Rhiannon Cooper of Not So Typical Fitness chats with Kofi on behalf of Neurodiverse Sport CIC. He's a professional basketball player who holds the British Basketball League record for most points in a single game (46), has represented Great Britain and England at EuroBasket and the Commonwealth Games, and is now using his platform to create space for mental health conversations in elite sport. In this episode, we talk about: → Why increasing your rate of failure is the key to growth → How to manage time when you're juggling multiple careers → The emotional toll of entrepreneurship and bouncing back from rejection → Why vulnerability and performance aren't opposites—they're teammates → What it's like navigating elite sport as a neurodivergent athlete → Practical strategies for thriving in environments that weren't built for you → The power of documenting your journey as evidence for yourself Kofi founded Why Not I, a mental health platform for elite athletes that prioritises long-term wellbeing through lived experience, tools, and meaningful conversations. This conversation is honest, practical, and full of insights for anyone building something while navigating neurodiversity. Chapters 00:00 Introduction to Kofi Josephs Journey 02:17 Time Management and Prioritisation Strategies 04:45 Navigating Entrepreneurial Challenges 07:15 The Emotional Toll of Entrepreneurship 10:04 Learning from Failures and Building Resilience 12:35 The Importance of the Journey 15:30 Documenting the Entrepreneurial Process 21:18 Reflecting on Growth and Panic 23:32 Documenting the Journey: The Power of Evidence 25:58 The Importance of Self-Reflection 28:47 Inspiration vs. Motivation: The Driving Force 31:35 Vulnerability in Sharing Experiences 34:20 The Journey of Overcoming Challenges 36:53 Understanding Neurodiversity as a Superpower 39:41 Finding Strategies for Thriving in Adversity CONNECT WITH KOFI: → Why Not I: https://www.whynoti.co.uk → Instagram:   / dejkoaf   → Neurodiverse Sport Ambassador: https://www.neurodiversesport.com/kof... ABOUT NOT SO TYPICAL FITNESS: I'm Rhiannon, founder of Not So Typical Fitness; neuroinclusive personal training for people who feel like gyms weren't designed for them. I work with neurodivergent clients in Wolverhampton and online, and I'm passionate about body positivity and moving your body with joy not shame, accessibility, and challenging what fitness "should" look like. → Website: https://www.notsotypicalfitness.co.uk → Instagram:   / rhiannoncooperpt   → Sensory-Safe Strength System: https://www.notsotypicalfitness.co.uk...