Meta Ads Results Dropped? Andromeda Update Explained + the simple fix to rebuild

Want my agency to improve your ROI and run Ads for you? Book a consultation here: https://calendly.com/jamielilac/30min Want me to teach you how to improve your Ads? Go here: https://calendly.com/jamielilac/121-m... Learn more about my agency here: https://www.lilacjames.com/?utm_sourc... This video is sponsored by Go High Level – the all-in-one CRM and automation tool we use to manage leads, pipelines, and follow-ups. Use my link for an extended 30-day free trial here: https://www.gohighlevel.com/?fp_ref=j... Have your Meta Ads results suddenly dropped over the last few months? You’re not alone, and there’s a clear reason why. In this video, I break down Meta’s Andromeda Update, the biggest algorithm shift since Advantage+ launched. It’s already changing how ads are delivered and optimised, and if you don’t adapt, your results will continue to slide. You’ll learn: ✅ What the Andromeda Update actually is (in plain English) ✅ Why Meta changed the way it delivers ads ✅ How to rebuild your campaign structure for better performance ✅ The new approach to targeting multiple personas within a single ad set ✅ How to manually optimise post-launch (since the AI won’t do it for you anymore) ✅ Why data integrations and creative variety now matter more than ever ✅ When you can expect the update to hit your ad account ⏱️ Chapters 00:00 – Why your Meta Ads results dropped 00:20 – What the Andromeda Update changed 01:08 – How Meta’s old targeting worked (and why it changed) 01:27 – Advantage+ targeting and its limits 01:50 – How Andromeda spreads spend differently 02:17 – The “library” analogy for Andromeda 02:40 – How ad building must now change 03:06 – Why copy and creative variety matter more than ever 03:35 – Writing ads for multiple audience personas 04:03 – How to structure one ad set with multiple creatives 04:32 – Go High Level sponsorship mention (extended trial link) 04:51 – How to optimise campaigns post-Andromeda 05:12 – Manually turning off underperforming ads 05:34 – Example of manual optimisation in practice 06:01 – Rollout timeline: not everyone has the update yet 06:13 – Wrap up & next steps #MetaAds #FacebookAds #AndromedaUpdate #DigitalMarketing #MarketingTips #MetaAlgorithm #AdStrategy