A última geração de primeiras | Tarciana Medeiros | TEDxCampinas Women

The first woman to lead Banco do Brasil shares the powerful lessons that guided her to the top. Tarciana reveals the importance of clearly expressing what she wants and pursuing excellence in everything she does. Her greatest goal is to ensure that this is the last generation of "firsts," paving the way for a future where being a woman leader is not a rarity, but a new normal. Tarciana Medeiros @tarcianadobb was elected by Forbes Magazine as one of the 100 most powerful women in the world. And rightly so: in addition to her vast career in the corporate world (24 years at Banco do Brasil alone), in January 2023, she became the company's first female CEO. In the same year, she delivered the best results in the company's history, with an increase in value of over 70%. A woman, a mother, and from Paraíba, she broke intersectional barriers and guides her management with diversity at its center. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx