Ulf Ekberg: Ace of Base Online Strategy
Ulf Ekberg, lead singer of Ace of Base, explains the radical new media strategy for his band. They give away most music, but sell the ability to remix it. Ace of Base still broke the world record for most debut albums sold.
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Ulf Ekberg Open Mic with Ace of Base (September 4th, 2020) on WolfBytes Radio
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