23 Years of Plumbing, Two Companies, and a 3x Growth Plan: Jeremy Griffin | Everyday Excellence

Jeremy Griffin is the quiet guy in the back of the class who doesn't like to raise his hand. He also co-owns two companies with his wife Joy on California's Central Coast, has a 23-year plumbing business with more five-star reviews than any competitor in his market, and is targeting a 3x growth plan with both of his sons now working in the business. This is the story of how he got there and where it is going. Key Topics: • From sweeping the shop in grade school to buying the business with an SBA loan: the 80-year family plumbing story [3:52] • The program that was Jeremy's real college education on running a residential service business [12:49] • Culture Index: how Griffin Plumbing uses it for hiring, team health checks, and putting people in the right seat [16:29] • Marketing: why LSA is the primary channel, why PPC quality is declining, and how the team is chasing AI search visibility [28:02] • The NAP consistency vs. call tracking tension: reverting to the main number for AI search [35:37] • NuFlow Central Coast: cure-in-place pipelining for 50-year-old cast iron pipes under concrete slabs [42:20] • How Griffin Plumbing drain calls feed NuFlow leads and the two brands support each other [44:09] • The 3x growth plan: why the conditions are finally aligned for a big push [47:53] Jeremy Griffin's episode is one of the most honest conversations on this show. He admits to losing good employees early because he hadn't learned to manage his emotions. He gives his wife Joy full credit for the financials, the marketing, and the organization that holds the company together. And he shares the one-liner that defines accountability at Griffin Plumbing: an excuse is the skin of a reason stuffed with a lie. About Jeremy and Joy Griffin: Jeremy and Joy Griffin own Griffin Plumbing (griffin-plumbing.com) and NuFlow Central Coast (newflowcentralcoast.com) on California's Central Coast. Griffin Plumbing has been in operation for 23 years. NuFlow Central Coast is three years old and specializes in small diameter cure-in-place pipelining for residential and commercial properties. https://griffin-plumbing.com/ Everyday Media Group helps residential plumbing and home service companies build the local SEO, AI search content, and lead tracking infrastructure that scales with the business. Todd Baldwin and the team work with growing businesses looking for a long-term digital partner. Visit: https://everydaymediagroup.com/ Chapter Timestamps 1. 0:00 - Introduction 2. 0:51 - About Griffin Plumbing: 23 years, residential service, Central Coast California 3. 1:44 - About NuFlow Central Coast: 3 years old, cure-in-place pipelining 4. 3:45 - Jeremy: the quiet guy in the back of the class, why he did the podcast 5. 3:52 - Family legacy: uncle started the business in the 1940s 6. 5:36 - Buying the business with an SBA loan and starting to run 7. 6:04 - Early challenges: no business knowledge, what is a P&L, are we making money? 8. 9:27 - The pivot from new construction to residential service plumbing 9. 10:46 - Why residential service: saving the day and building real relationships 10. 11:54 - Joy's role: CFO, marketing, call center, everything outside the truck 11. 12:49 - Joining CertainPath (Success Group International): the real business education 12. 16:02 - Culture at Griffin Plumbing: 18 people, office heavy, ready for growth 13. 16:29 - Culture Index: hiring tool and 6-month team reassessment 14. 18:21 - Ideal candidates: service techs vs. CSR profiles 15. 20:14 - Jeremy on emotion management: lessons from losing good employees early 16. 22:46 - Two sons in the business: Jake (25, business development) and Caleb (18, NuFlow) 17. 25:55 - Jeremy on Joy: "Everything. She's the smart one here." Visionary/integrator dynamic 18. 28:02 - Marketing: LSA as the primary channel, PPC declining, AI/AEO strategy 19. 30:42 - Being ahead of the review curve before LSA even launched 20. 33:03 - AI content strategy: local Central Coast pricing vs. national AI averages 21. 35:37 - NAP consistency vs. call tracking: reverting to main number for AI search 22. 38:02 - Yelp: not a paid advertiser; filtering positive reviews frustration 23. 39:20 - Focus on what you can control; do the right thing 24. 42:20 - NuFlow Central Coast: small diameter CIPP lining from 1.5" to 6" inside building 25. 44:09 - Synergy: Griffin Plumbing drain calls feed NuFlow Central Coast leads 26. 47:53 - Excitement for 2026-2028: 3x growth goal and favorable conditions finally aligned 27. 53:08 - Advice for starting in plumbing: join an organization, educate yourself first 28. 54:15 - Contact: griffin-plumbing.com and newflowcentralcoast.com #PlumbingBusiness #FamilyBusiness #EverydayExcellence #GriffinPlumbing #NuFlow #CentralCoast #PipeLining #HomeServices #Entrepreneurship #BusinessGrowth