Revolutionising 'moving home' with AI: In conversation with Ross Nichols, Just Move In

In this interview, Ross Nichols, co-founder of Just Move In, explains how he rebuilt a decade-old business into an AI-first platform called Jay. Ross moves beyond the hype of chatbots to discuss agentic commerce, the trillion-dollar market shift toward AI that anticipates and executes tasks on behalf of the customer. What we cover: • Moving Home 2.0: Rebuilding core infrastructure from the ground up to support a proactive, empathetic customer journey. •The Build vs Buy Decision: Why Just Move In chose to build proprietary AI foundations to maintain a defensive moat. •Operator Velocity: How non-technical founders are using AI to build fully functional software prototypes in days. •Human-AI Hand-offs: Maintaining a 4.9-star Trustpilot rating by blending AI efficiency with human expertise in regulated moments. Ross Nichols:   / rossnicholsuk   Just Move In: https://justmovein.com/ About aibl: We help mid-market and scale-up leaders move AI adoption from stalled pilots into measurable business impact. Our mission is to provide the clarity, confidence, and capability required to navigate the next era of business. Interested in more practical insights like these? Follow our newsletter, the #aiblBRIEF, where we cover more of this content in-depth. Our next edition features a detailed article on the Just Move In story, breaking down the specific workflows and implementation steps mentioned in this video. https://aiblmedia.com/free-ai-newslet... Read the full Just Move In case study: https://aiblmedia.com/posts/why-just-... Visit our website: Explore our four pillars of AI adoption at https://www.aiblmedia.com. Join us in October: Secure your place at aiblLIVE London on 20 October 2026, the only hands-on event for mid-market operators: https://live.aiblmedia.com/ Follow our socials Facebook:   / aiblmedia   Instagram:   / aiblmedia   X: https://x.com/aiblmedia Bluesky: https://bsky.app/profile/aiblmedia.bs...