How to “Ditch the Pitch” and Build Better HVAC Sales Habits

The sales process can quickly become an ‘all about me’ game. Or, for HVAC contractors and companies, an ‘all about us’ game. The HVAC business, that is. This is an easy pattern to fall into and a tricky one to stop. One way to do it? Prioritize a focus shift and better sales practices with HVAC sales habits. Rather than focusing on your business or your company, instead place the importance on the customer’s concerns, needs and interests. That is what Steve Yastrow, business advisor and Founder and CEO of Yastrow and Company suggests in his recent book, “Ditch the Pitch.” With two other published works, Yastrow has a plethora of experience and research on the best sales habits and methods to increase business. In this episode of RepTalk, guest Steve Yastrow in conversation with host Rob Ambrosetti, break down the six helpful HVAC sales habits. The habits, and their associated best practices, fall into three categories: figure out what’s going on, get the conversation flowing and create a shared story. These are the simple changes you and/or your business can and should make for better business results. The episode also includes helpful tips on how to best apply these habits to the current business reality. That is–remote sales and distanced customer service. This is not an episode to miss! Regardless of your position in the HVAC industry, we’re sure you’ll find helpful HVAC business tips to implement through these sales habits. Tune in. RepTalk is also available on Spotify and Apple Podcasts. Curious in learning more about HVAC sales or IAQ training? Visit KGG’s website: kggconsulting.com Interested in working with Steve? Visit Yastrow and Company’s website: yastrow.com