[S3E9] "90% SALES GROWTH With zero expenses" Charlotte shares the mindset behind JOI's growth

What does it really take to build a brand that lasts? In this episode of Boss Up With Adele Chow, Charlotte Tan, Founder of JOI, shares her journey from solving a personal problem to building one of Malaysia's leading natural personal care brands. We dive into content creation, viral marketing, leadership, team challenges, and the lessons she's learned from growing a purpose-driven business. From discovering her "why" to navigating betrayal, Charlotte opens up about the realities of entrepreneurship that most people don't see. Whether you're a founder, creator, or aspiring entrepreneur, this episode is packed with honest insights and practical lessons you won't want to miss. 🎧 Watch now and let us know your biggest takeaway in the comments.