[K디펜스] '加잠수함' 경쟁..거리마다 도처에 ' KSS-III' 도배 / 머니투데이방송

South Korea's Hanwha Ocean, currently competing for Canada's next-generation submarine project, has played a bold card that defies conventional wisdom in the defense industry. In this project to acquire up to 12 submarines—a deal worth tens of trillions of won—the company is shaking up the competitive landscape by not merely competing on performance and price, but by launching a large-scale publicity campaign to reach out directly to the Canadian public. According to foreign media outlets such as The Canadian Press on the 21st, Hanwha Ocean conducted an advertising campaign of an unprecedented scale to overcome its low brand recognition as a defense company in the Canadian market. Announcer: Kim Na-yoon Video Content: Park Han-ul Article Content: Seon So-yeon Planning: Kang In-hyung Overall Supervision: Jeong Mi-kyung Production: MTN Money Today Broadcasting #HanwhaOcean #Submarine #Canada *Advertising and Business Inquiries: [email protected]