ServiceNow Sales and Order Management (SOM)

ServiceNow CRM now brings together Sales & Order Management (SOM), Customer Service Management (CSM), and Field Service Management (FSM) into a single, unified platform. Traditionally known for CSM and FSM, ServiceNow now extends its capabilities across the full front-to-back customer lifecycle—from lead to quote, through order, service, and renewal. Powered by AI, data, and workflows, ServiceNow CRM helps teams accelerate quoting, automate fulfillment, and deliver smarter service across every interaction. It’s designed to delight customers and empower teams with AI agents, automated processes, and connected experiences.