How Rolls-Royce Killed Its 5 Most Insane Cars Before Launch

Rolls-Royce has built more than a hundred secret experimental cars since 1919. Most of them were never meant to be seen. Never meant to be talked about. They were built, studied, and locked away inside a factory in Goodwood, England, while the rest of the world had no idea they existed. Five of those cars were different. Five of them were so extraordinary, so far ahead of everything else on the road, that they didn't just test ideas. They changed the entire direction of one of the most legendary automotive brands in history. A prototype that invented a whole new class of Rolls-Royce. A nine-liter V16 engine that never saw a showroom floor. A carbon fiber grand tourer that rewrote what the brand believed it could be. An electric Phantom that toured the world gathering data that would eventually produce the most advanced Rolls-Royce ever built. And a fully autonomous car with no steering wheel, no pedals, and an AI chauffeur named Eleanor that makes everything else on this list look conservative. None of these cars were ever sold. None of them ever carried a price tag. But every single one of them changed what Rolls-Royce became. This is the story of the five cars Rolls-Royce never dared to release. Chapters 00:00 Intro 02:27 Number Five: The 200EX 06:49 Number Four: The 100EX 10:26 Number Three: The 101EX 14:07 Number Two: The 102EX 18:15 Number One: The 103EX Copyright Disclaimer This video may contain copyrighted material the use of which has not always been specifically authorized by the copyright owner. We believe this constitutes “fair use” under Section 107 of the U.S. Copyright Act of 1976, allowing for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. All rights and credit go directly to their respective owners. If you are a copyright owner and would like content removed or credited differently, please contact us directly.