The hidden work of localization: What the best teams fix before translation starts

The biggest drains on a localization program often have nothing to do with translation. Instead, they're upstream: jobs submitted with typos, missing context, or no documentation, content that pollutes translation memory, and rework loops that burn team bandwidth. In this session, Rossella Barry of AllTrails and Verónica Celdrán of Taskrabbit share how they've tackled these problems head-on, from building first-attempt authorization as a cross-functional KPI to enforcing submission standards across teams—and how they've made that work visible to leadership.