Cobras 100, entrega 300: así se construye valor real - #VilmaNúñez

If you're not closing sales, you're probably blaming the wrong price. The problem is almost never how much you charge. It's that your customer doesn't perceive that what they're receiving is worth more than what they paid. In this class, you'll learn to separate three concepts that most people confuse and that determine whether a customer buys, becomes a repeat customer, or leaves: 🎯 Why value is subjective and who really determines it (it's not you) 💡 The difference between charged value, perceived value, and delivered value 📊 The concrete formula: you charge 100 → they perceive 150 → you deliver 300 ⚡ How to design the wow factor to turn buyers into brand ambassadors 🧠 Why persuasion techniques, storytelling, and social proof directly impact perceived value 🔥 The deal breaker: how to use every "no" to strengthen your sales pitch 💰 What needs to change in your product design to increase delivered value tenfold ⚠️ Why AI can't replace what you need to know before using it to sell ⏱️ Key moments in the video: 0:00 — Why value It's relative, and who actually sets it? 2:45 — Value charged vs. perceived value vs. Value Delivered: The Three Layers 6:10 — The Formula: Charge 100, let them perceive 150, deliver 300 10:30 — How to Design the Surprise Effect to Create Repeat Customers 14:50 — Faith, Fear, and What Blocks Most People When Selling 🎓 Deepen Your Learning: 📌 Free Workshop: The Marketing Revolution with AI Agents → https://taller.vilma.ai/taller-a1 📌 COCO Course — The Method to Co-create, Co-lead, and Build with AI in Your Business → https://vilmanunez.com/coco 📌 AI CEO Pack — The Complete System to Lead Your Company with AI as a Copilot → https://ai.vilmanunez.com/ 📌 Personal Branding Incubator — To Build Your Authority as an Irreplaceable Consultant → https://lp.digitaljourni.com/de-marca... 📌 Consulting with Grupo Convierte Más → https://digitaljourni.com/servicios/ ―――――――――――――――――――――――――――――――― http://vilmanunez.com ――――――――――――――――――――――――――――――――― 📣 FOLLOW ME for more tips and advice on digital marketing, automation, and funnels. Follow me on: ✅   / vilmanunez   ✅   / vilmanunezvillanueva   ✅   / vilmanunez.marketing   ✅   / vilmanunez   ✅   / vilmanunez