F&I Training - Stop Selling, Start Informing (Part 1)

www.FinanceManagerTraining.com/Upgrade/ The first step to becoming a good F&I Manager is learning how to "sell" F&I product. Or at least that's what F&I Training has told us for many decades. But the truth is that being successful in the F&I office has more to do with how informative you are, than how good you are at sales. Customers will purchase your products when they have enough information to make an informed buying decision. If you being "salesy", customers will put up a wall of sales resistance and good look overcoming that. In this video, we show you true F&I Training and how to be an information giver, rales than a salesperson.