Let me de-influence you

We are the most marketed-to generation in history. Every scroll, every reel, every “you need this” has been carefully designed to make us feel like we are constantly missing out. Like our life is somehow incomplete without the latest drop, the viral product, or the aesthetic that everyone seems to be living. Overconsumption isn’t just about buying too much stuff. It’s about the mental load of always wanting more. It’s about spending money you haven’t earned yet on things you’ll forget about in three months. It’s about chasing a version of your life that was sold to you by someone who gets a commission at the end of it. And the scary part? Most of us don’t even realise it’s happening. This video is for anyone who has ever felt that pressure. Who has added things to cart at 2am just because a reel made it look essential. Who has felt guilty for not keeping up. You’re not alone. And I think it’s time we had an honest conversation about it.