Why Great Consulting Firms Struggle to Scale Beyond Referrals | Chris Moore | Fortuna Advisors

Most consulting firms are built on referrals. The challenge is that referrals are difficult to predict, difficult to scale, and can create inconsistent growth. In this episode of Growth Without Referrals, I sit down with Chris Moore, Partner at Fortuna Advisors, to discuss how consulting firms can build a predictable client acquisition engine without sacrificing the trust and credibility they've spent years building. Chris shares insights from working with enterprise leadership teams and explains why the firms that grow the fastest don't abandon referrals—they build systems that complement them. Whether you're a consultant, CPA, M&A advisor, fractional executive, wealth manager, or professional services firm, this conversation is packed with practical strategies for creating sustainable growth. In this episode you'll learn: ✅ Why referrals eventually become a growth constraint ✅ How consulting firms can build predictable lead generation ✅ Turning thought leadership into executive conversations ✅ The role of recurring revenue and subscription offerings ✅ Building a scalable consulting practice ✅ Creating executive trust before the first meeting ✅ Why data and pipeline visibility matter ✅ How to grow without becoming a "marketing company" About Chris Moore Chris Moore is a Partner at Fortuna Advisors, where he helps organizations improve enterprise value through better insights, better decisions, and better behaviors. Fortuna Advisors works with executive leadership teams using its proprietary Residual Cash Income (RCI) methodology to improve long-term shareholder value and business performance. Connect with Chris Moore 🔗 Email: [email protected] 🌐 Fortuna Advisors: www.fortuna-advisors.com Connect with Mark Ferguson 🌐 https://prestige-services-group.com 🔗 Email: [email protected] 🎙️ Growth Without Referrals Podcast If you enjoyed this episode, please Like, Subscribe, and Share to help more business leaders discover strategies for growing beyond referrals.