HT Brand Leadership Series Ep. 57 | Neha Bareja on Building Category Leadership Through Credibility

Building category leadership takes more than visibility; it requires sustained credibility. In this episode, Neha Bareja, Head of Marketing at Acko Drive, shares how recurring IPs and the Auto Drive Awards (Totems) have helped establish the brand's authority beyond conventional marketing. From building credible evaluation frameworks with independent validation to investing in platforms that reinforce expertise, Neha explains how consistent brand-building creates lasting category leadership. #HTBrandLeadershipSeries #BrandLeadership #MarketingStrategy #CategoryLeadership #BrandBuilding #ThoughtLeadership #AutomotiveMarketing Download the Hindustan Times App from Playstore/App Store for all the latest news & updates. google app store : https://play.google.com/store/apps/de... Apple Store : https://play.google.com/store/apps/de... Add Hindustan Times as your preferred source on Google. Click here: https://www.google.com/preferences/so... Hindustan Times Videos brings all the News for the Global Indian under one umbrella. We break down news from across the globe from the unique lens of a Rising India. Tune in for Explainers, Opinions, Analysis and a 360 degree view of big events in India and the World which impact your present and future. Follow the Hindustan Times Channel on WhatsApp for News Alerts, Top Stories and Editor picks. Join Us Today - https://www.bit.ly/3PQ4kSv Subscribe to the Hindustan Times YT channel and press the bell icon to get notified when we go live. Visit our website https://www.hindustantimes.com/ Follow us on Twitter   / httweets   Follow us on Facebook   / hindustantimes