Marketing WITHOUT Celebrities | Performance Marketing That ACTUALLY Works | #36

🎧 Sponsored by Zoko Check out Zoko here: https://link.theecomshow.com/getzoko Zoko is a Y-Combinator funded company that helps businesses manage their WhatsApp communications easily! Schedule a Demo: https://link.theecomshow.com/zokodemo For more information, contact them here: https://link.theecomshow.com/contactzoko Don't forget to mention you were referred from The eCom Show for special considerations! Consultation with Kalam - https://mentors.theecomshow.com/produ... Want to launch / grow your online store / join our WhatsApp community? Chat with us on WhatsApp 👉 https://link.theecomshow.com/whatsapp... ---------------------------- 🎙️ Podcast Episode In this episode of The eCom Show, host Shan A Salam talks with Muhammed Abdul Kalam, a marketing expert with over 12 years of experience in digital marketing. Kalam shares practical tips on tackling ad blockers, creating successful campaigns, and building brand awareness. He also discusses real-world examples from brands like Ajmi Foods, Coca-Cola, and ID Fresh, explaining how offline marketing can work even without celebrity endorsements. What you'll learn: ✔️ How to handle ad blockers and improve ads ✔️ The mindset of a great performance marketer ✔️ Simple ways to measure billboard and hoarding results ✔️ Case studies of impactful marketing campaigns ---------------------------- ⏱️ Timestamps 00:00 - Introduction & Online peeps 09:57 - First Job 12:29 - Job at Eduport & Community 14:42 - What is Performance Marketing 20:23 - Adblock & How to solve the issue 31:56 - Preparation of ads 36:13 - Winning Campaign 41:11 - Brand Awareness 46:51 - Ads without Celebrity 51:32 - Examples of Brand without Celebrity & Winning ads 56:04 - I.D Fresh 58:24 - Creative Mindset of Performance Marketer 01:00:56 - How to Measure Hoarding/BillBoard 01:10:26 - Conclusion ---------------------------- 🎤 Guest Info Guest Name → Muhammed Abdul Kalam (Head of Marketing School - Haris&Co. Academy ) 🔗 Social Links:   / mynameiskalam     / mynameiskalam   ---------------------------- 🔗 Useful Links Join Our WhatsApp Community → https://link.theecomshow.com/jointhem... Support Us → https://buymeacoffee.com/theecomshow Special Offer for Shopify → Start at ₹20/$1 per month for 3 months! https://link.theecomshow.com/shopifys... Our Shopify Apps → https://apps.shopify.com/partners/gro... Instagram →   / theecomshow   LinkedIn →   / the-ecom-show   Follow Shan Salam →   / shansalam   |   / shansalam   ---------------------------- 🎥 More Videos to Watch →    • HOUSEWIFE MAKES MONEY From Home 😮  | Ft.@P...   →    • Story of RF Abayas: From WhatsApp Business...   →    • Calicut Halwa Online – Fulva's Journey | Y...   ---------------------------- 💻 The Team Naji Mehardad | Rashid M Avaran | Nihal Muhammed | Darin Mujeeb ---------------------------- ⚠️ Disclaimer The opinions and information shared in this podcast are for general information purposes only. While we do our best to provide accurate details, technology changes quickly, so we recommend you do your own research or consult with a professional for advice tailored to your needs. The eCom Show is not responsible for any actions taken based on the information provided in this video. Some links in the description may be affiliate links, which help support the channel at no extra cost to you. Thank you for your support! #PerformanceMarketing #TheeComShow #DigitalMarketing