Why Harvey’s Refused to Expand Outside Canada

When two ambitious restaurateurs bought a liquidated car dealership sign in 1959 to save money, they inadvertently named a local burger joint that would completely defy the rules of modern fast food. While global conglomerates conquered the industry through rapid expansion and strict standardization, this Canadian upstart dug in its heels, surviving by deliberately slowing down the assembly line and handing quality control directly to the customer. The company forged a fierce loyalty that continues to hold ground against the biggest culinary behemoths on earth. 👋Hey, I'm Cam. I've always been interested in retail & how business shapes the world around us, and I decided to start this channel and tell these stories! Hope you all enjoy the videos:) If you want to learn more about myself and the team, check out my website - https://www.frontiermediaco.com Chapters: 0:00 Introduction 2:06 A Dealership and a Bankrupt Dairy Queen 5:39 The Assembly Line of Choices 8:38 The Corporate Umbrella 11:49 The Burger Wars and Legal Battles 14:53 The Western Retreat 17:04 The Quintessential Canadian Strategy