Watch Dealer Reveals: Winners and Losers in The Rolex Market 2024

Harry and Stuart discuss all things Rolex, the pre-owned luxury watch market and how to get your dream watch from your AD. In 2024 we've seen reports of lacklustre sales of brand new luxury watches yet the sales volume of pre-owned pieces has remained high. We discuss the driving forces behind these trends with a focus on how certified pre-owned watches might affect the rest of the market. Blockchain authentication is a relatively new development in the luxury watch world. Some brands, like Hublot and Breitling, have adopted it, using blockchain to store authenticity and ownership records securely. In contrast, traditionalists like Rolex, Patek Philippe, and Audemars Piguet stick to physical papers or cards, likely valuing heritage and tradition. If Rolex were to adopt blockchain, it could significantly impact both new and pre-owned watch markets. We explore what such a shift could mean. Harry picks Stuart’s brain to uncover tips for navigating the process of dealing with an authorized dealer, along with Stuart's take on safe bets when choosing a watch in a game of buy or pass. 0:00 Coming Up 1:52 Why is the pre-owned market still strong when authorised dealers are seeing a downturn? 3:36 Do you think this official endorsement of the pre-owned market has increased demand? 7:34 How do you see the relationship between pre-owned prices and the demand for brand new watches? 9:00 Do you think that Hublot and Breitlings digital papers approach might appeal to younger and more tech savvy buyers? 11:03 How would it affect things if Rolex issued digital papers? 12:27 Which models have had the biggest recent price change in the market? 14:22 Do you think buyers in late 2024 plan to hold onto their watch for a longer time horizon compared to buyers in 2021 and 2022? 15:58 You can request 3 watches from your AD that you hope to be offered over the next 5 years. Which ones do you choose and why? 22:41 I’m going to name 10 watches and I want you to tell me if you’d buy or pass at today's market price, assuming that you have to keep them for at least one year and you want good value retention. Watchtrader Exclusive Deals Group - https://chat.whatsapp.com/D3dyipxjV49... Buy & Sell Luxury Watches - https://www.watchtrader.co.uk/ Watchtrader & Co are an established family owned business with a boutique store based in Newcastle upon Tyne and a client base UK wide. They also have partner stores in London so you can buy, sell or upgrade your watch in a location that is convenient for you. With years of experience in the trade, they stock an impressive range of the hottest timepieces from leading luxury brands such as Audemars Piguet, Rolex, Patek Philippe, Richard Mille, Cartier, Tudor and more.