Чому радіо переходить в ютуб. Авторка - Ольга БОДНАРЧУК (бакалавр 2026)

Why radio is moving to YouTube. Author - Olga BODNARCHUK (bachelor 2026). Scientific supervisor - Associate Professor Oleg DZHOLOS. The TV program is dedicated to the study of the transformation of traditional radio broadcasting into a multimedia brand in the context of digital convergence. Using the case studies of leading Ukrainian radio stations ("Hit FM", "Radio Bayraktar"), I analyzed how radio content is transformed into content for the YouTube video platform. The project revealed the mechanisms of broadcast visualization that transform an audio product into a full-fledged video show capable of attracting a new audience and scaling social impact. I also monitored the technical aspects of production, changes in professional roles in the radio studio, and the specifics of monetizing visual content. The practical part of the work is presented in the format of a video study, which demonstrates the advantages of multiplatformity: from creating the "presence effect" to using video as a fundraising tool. Big "players" in the field prove that integration with YouTube is a necessary stage of evolution that does not replace FM broadcasting.