A New Way to Think with Roger Martin

How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process? If you are asking yourself these questions, then this conversation is for you. Roger Martin will joined me on the What's Next Livecast to discuss how leaders find a new way to think about the challenges they face with a more powerful and effective way to successfully overcome them. In his new book "A New Way to Think" he covers the entire breadth of the management landscape—illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more.