Simon Sinek: Building Real Trust in Work + Life | Amsterdam Business Forum 2025 | Full Conversation

"Optimistic Leadership: leaders who embrace new voices, welcome fresh perspectives, and turn uncertainty into opportunity. Because in a rapidly changing world, the best leaders don’t just keep up. They look ahead, with confidence and hope." —ABF 2025 ⏰ Timestamps 0:00 Intro: Being present and combating boredom 4:30 "I no longer like the term vulnerability" 7:30 The origins of Simon's books 9:45 Trusting fully and friendship 14:00 Confidence vs arrogance 15:50 Living your WHY and the real meaning of optimism 22:00 The power of 8 minutes and being available 25:00 Simon's focus on friendship 30:00 Understanding the younger generations 35:50 The problem with perfection: AI in work and life 45:00 Q&A: Why do we lose our curiosity? 47:00 Young people, workload vs burnout, and genuine connections 50:10 How to help your team develop capacity for creativity and problem solving? 53:30 Where do you get your inspiration from? 56:45 How do you understand and inspire skeptical people? 59:45 Burnout in healthcare 1:03:40 How to have a hard conversation with a friend? 1:08:50 A code for the 8-minute phone call 1:11:30 Why Simon gives these talks + + Simon is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do. Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game. + + Website: http://simonsinek.com/ Leaderful: https://simonsinek.com/leaderful Podcast: http://apple.co/simonsinek Instagram:   / simonsinek   Linkedin:   / simonsinek   Twitter:   / simonsinek   Facebook:   / simonsinek   Simon’s books: The Infinite Game: https://simonsinek.com/books/the-infi... Start With Why: https://simonsinek.com/books/start-wi... Find Your Why: https://simonsinek.com/books/find-you... Leaders Eat Last: https://simonsinek.com/books/leaders-... Together is Better: https://simonsinek.com/books/together... + + #SimonSinek