Brian Balfour: Optimizing Retention: The Silent Killer and King of Growth - CXL LIVE 2016

Brian Balfour talks retention - the silent killer and king of growth at CXL Live in 2016. He leads the growth team on new products within Hubspot, specifically Sidekick. His focus is on blending consumer marketing tactics, engineering, product, and data to drive rapid growth of engaged users. Learn more about CXL Live here: https://cxl.com/live/