A transição do digital para o real na carreira musical I MÚSICA EM 360

In this episode of Música em 360, Allan Lima and Matheusinho discuss the biggest challenge for the modern artist: how to translate digital success into a real and sustainable career. Having high numbers on social media doesn't always guarantee ticket sales. Understand the difference between passively consuming trends and creating a genuine connection that makes audiences leave their homes to see you on stage. We also address the importance of artists understanding the various areas of their careers—from finance to marketing—without losing their musical essence, and how authenticity has become the biggest differentiator in a world flooded with AI content. Topics covered: • Digital conversion: How to transform likes into ticket sales. • Management: The artist understanding their business beyond music. • Authenticity: The value of the real and the human in the face of AI. By becoming a member, you enable the intellectual independence of this program. PLEASE CONSIDER THIS. 1) Supportive and Encouraging Fan R$ 3.99 Loyalty badges Emojis For those who want to support the program! ------------ 2) Music Fan R$ 11.99 Access to MUSICAL MOMENTS Benefits of previous levels ------------ 3) Super Music Fan R$ 19.99 Will know the guests in advance and can send QUESTIONS that will be asked during the program. Benefits of previous levels