How to Effectively Target Fashion and Beauty Consumers | #BoFLive

The traditional shopping journey has been disrupted, with physical-first, linear models with bolt-on digital strategies giving way to digitally driven, multifaceted retail ecosystems. Now, pioneering retailers are using advanced personalisation, omnichannel synergies and adaptable technology systems to create innovative and sustainable customer engagement. Join us on Wednesday, January 28 at 16:00 GMT / 11:00 EST for our next #BoFLIVE on How Retailers Can Effectively Target Fashion and Beauty Consumers. In this session, BoF’s content strategist, Yasmine Dahlberg, Braze’s retail industry lead, Meredith Mitchell, professor of marketing at Wharton Business School, Peter Fader and CMO of 111Skin Michael Edelmann, will explore the new strategies fashion and beauty brands are deploying to build resilient, future-ready customer engagement models. The conversation will draw inspiration from a recent BoF knowledge report, Rethinking Fashion and Beauty's Digital Customer Experience, published in partnership with Braze. This #BoFLIVE is brought to you in partnership with Braze. BoF may film video content and capture images from #BoFLive events. By participating in the events, you consent to being filmed and/or photographed for such purpose. If you do not wish to appear, please do not turn on your camera. CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter:   / bof   Facebook:   / businessoffashion   Instagram:   / bof   LinkedIn:   / the-business-of-fashion   Newsletter: https://www.businessoffashion.com/new... ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com