Pâques, les artistes du chocolat

Sculpted eggs shaped like clocks for over 60 euros. Bells and hens adorned with gold. Gigantic bunnies made of three types of chocolate. Every year, during the Easter season, France's leading chocolatiers compete to offer their customers the most extravagant creations. This year, Ladurée even designed an egg, placed on a base of gold leaf, studded with chocolate feathers, and revealing a cocoa marquise at its heart. Price: 230 euros! Chocolatiers make between 10 and 15% of their annual revenue in just one week during Easter. So, each has their own strategy to attract as many customers as possible to their shop. Some, like the internationally renowned MOF (Meilleur Ouvrier de France) Jean-Paul Hévin, focus on quality and cocoa beans sourced from the world's most prestigious plantations. The chocolate artist Patrick Roger, for his part, creates monumental sculptures that he displays in his shops. Young chocolatiers also have a knack for innovation. Steve and Jane Djioli, the owners of the oldest chocolate shop in Paris, chose to organize a giant Easter egg hunt to showcase their creations: eggs priced at €60 each, designed by an illustrator who usually works for the designer Karl Lagerfeld. Who are these artisans who craft chocolates like jewelry? What are their strategies for standing out? Director: Gina Lunkiesa Genre: Food