How to Show Up in AI Search: AEO for B2B Software

In this workshop, Will Leatherman breaks down why AI search has become the most urgent inbound channel for B2B companies and what to do about it. He covers how the shift from Google to LLMs changed the rules — why volume and backlinks no longer work, and how entity authority now determines who gets recommended. Will walks through the three signals AI needs to cite your brand, introduces a four-step monthly mention loop for improving your ranking, and demos Catalyst's free AEO audit tool live to show exactly where you stand and what content to produce next. Free AEO Audit: https://www.gotcatalyst.com/aeo-audit Sign up for more free Lightning Lessons: https://maven.com/will-leatherman#lig...