¿ESTRATEGA DE NEGOCIO O COMPLIANCE? El ROL del director de sostenibilidad | MAPA DE RIESGOS #11

What does a sustainability director actually do? Report metrics, comply with regulations… or transform the business from within? In this episode of Risk Map, the EALDE Business School podcast, we talk with Óscar Gutiérrez, CSR director at Randstad, about the true strategic role of sustainability in organizations. Óscar has been in the position for 1,000 days and has a clear conviction: if sustainability isn't part of the strategy, it's nowhere. In this unfiltered conversation, he reviews how to truly implement sustainability in a large service company, why middle management is the key that no one mentions, and what it means to do things out of conviction rather than just to comply. In this episode we discuss: — The difference between sustainability as a trend and as a business strategy — How to gain the support of the management committee (and the entire organization) — Why Óscar's goal is for his own position to disappear — The role of middle management as a driver of cultural change — Why there are more people working in sustainability than you might think — The risk of posturing and how consistency becomes a competitive advantage. Risk Map is the EALDE Business School podcast where we analyze the major challenges of the business environment from the perspectives of strategic management, compliance, sustainability, and professional leadership. 🎙️ Subscribe so you don't miss any episodes: https://open.spotify.com/show/1AHJPnh...