Inside The Mind of a Playlist Master | Finch Bergling | Episode 28 of The Racket House Podcast

​‪@finchbergling‬ on playlists, ads, music marketing, and how to actually grow as an independent artist in 2026. In this episode of The Racket House Podcast, Jon sits down with Finch Bergling, a music marketing expert and playlist curator who helps independent artists get heard. Finch runs some of the most active independent playlists on Spotify, manages ad campaigns for artists, and hosts his own podcast, More Than Streams. Oh, and we recorded this in Da Nang, Vietnam, because that's just how we live now. We get into what playlist campaigns actually do for artists, and what they don't do. We talk about why so many independent artists are burning money on marketing without seeing results, and what to do instead. Finch also shares his take on AI-generated music flooding the industry, how to think about ads vs. playlists, and what separates artists who build something real from those who chase numbers. If you're an independent artist trying to grow your audience and stop guessing, this one is for you. Subscribe for more conversations with artists, operators, and industry professionals. 📷 Instagram: @therackethouse and @racketclubbb 💿 Work with me: https://www.therackethouse.com 📬 Newsletter: https://the-racket-house.kit.com/news... 🌙 My own tracks: https://open.spotify.com/artist/3hbZu... 🕺🏻 Free downloads & live sets:   / racket-club   💕 More on Racket Club: https://www.therackethouse.com/racket... music marketing podcast, Spotify playlist strategy, playlist curator, independent artist marketing, music promotion, how to grow on Spotify, artist development, music business podcast, digital nomad musician, independent artist strategy, playlist campaigns, music advertising, how to get on playlists, music industry advice #MusicPodcast #SpotifyPlaylists #MusicMarketing #IndependentArtist #ArtistDevelopment #TheRacketHousePodcast #MusicIndustry #PlaylistCurator #MusicBusiness #DigitalNomad