How To Run FB Ads For Home Services with Steve Hunsaker

START HERE (FREE): Land clearing & forestry mulching operators – get weekly training, plug-and-play price sheets, and simple systems to stay booked with good-paying clearing jobs. Join the free OPS Kickstarter Skool group here: https://skool.com/ownrops In this episode of the OWNR OPS Podcast, Steve Hunsaker, founder of Valley Christmas Lights and Valley Premier Lighting, and creator of the Home Service Accelerator (HSA), shares his insights on using Meta (Facebook & Instagram) ads to build brand awareness and generate high-quality leads for local service businesses. Steve’s hands-on approach to scaling businesses through automation, operational systems, and targeted ads has helped him achieve impressive results—like growing his Christmas light business to $800,000 in just two months. Whether you’re a home service entrepreneur, a small business owner, or someone looking to enhance your marketing game, this episode is packed with actionable advice and proven strategies that you can implement today! HIGHLIGHTS: 01:15 – Why Meta ads are a game-changer for home service businesses 03:30 – How to capture attention in the first 3 seconds of a Meta ad 06:00 – Using video ads to build trust and drive conversions 09:00 – Adding friction to filter out low-quality leads 12:00 – The power of hyper-targeting high-income areas with Meta ads 15:30 – Real-life example: Turning brand recognition into big sales 18:00 – Why humor is a secret weapon in Meta ad campaigns 20:30 – The key to building brand awareness while generating leads 22:45 – Best practices for running Meta ads: Lead forms vs. messaging campaigns 25:00 – How to scale Meta ads profitably and keep your ad creative fresh 28:00 – Steve’s success with Meta ads in his Christmas light business 30:45 – The role of consistency and testing in Facebook ad success 33:00 – How to make Meta ads work for businesses with longer sales cycles 36:15 – Final thoughts: Is Meta the right choice for your business? 🔗 Follow Steve on Instagram:   / valleychristmaslights   🔗 Check out their website: https://www.stevehunsaker.com 🔥 Services We Use 🔥 📞 QUO - Business Phone System That Scales With You: Get 20% off your first 3 months. https://www.quo.com/ownrops We use Jobber to handle our estimates, scheduling, & invoicing. ➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube 🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo Want to learn more about starting and scaling your own service-based business? 📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!