ライオン創業者・小林富次郎が貫いた「そろばんを抱いた宗教家」の生き様とは？全財産喪失、投身...絶望の淵から慈善活動へ！

We use Lion products every day. But did you know that the company's founder was once so desperate that he nearly threw himself into a river? During the Meiji era, he suffered multiple business failures, lost all his assets in a major flood in Ishinomaki, and was burdened with enormous debt and guilt. At the brink of despair, it was a single word written on a postcard that pulled him back together. In this video, we take a closer look at the extraordinary life of Lion founder Tomijiro Kobayashi. Known as a "religious leader with an abacus," he was the first man in Japan to balance profits with social contributions. What was the origin of the spirit of "loving today" that he left behind? This is the story of the resurrection of a man who rose from despair and whitened teeth and warmed hearts all across Japan. Please watch until the end. [Table of Contents] 00:00 Prologue: The Surprising Origins of the "King of Beasts" Who Supports Our Lives 02:03 Chapter 1: Setbacks in Snow Country, the Collapse of the Family Business 05:14 Chapter 2: The Nightmare of Ishinomaki, the Temptation to Jump 10:00 Chapter 3: Salvation of the Soul, Hebrews 12:11 12:51 Chapter 4: The Lion's Roar, the Birth of Lion Toothpaste 16:30 Chapter 5: Japan's First CSR, a Religious Leader with an Abacus 20:08 Chapter 6: A 1-Kilometer Funeral Procession, the Love Left Behind in an Important Cultural Property 22:51 Epilogue: What it Means to Love Today #TomijiroKobayashi #Lion #Christianity #CSR #DanjoEbina #JujiIshii #TomijiroKobayashiFuneral