Pro V1: The Story Behind the Golf Ball That Changed Everything | Titleist

Twenty-five years ago, a golf ball came out of a lab in Fairhaven, Massachusetts and changed the way golf is played. This is how it happened. In partnership with Golf Digest, Titleist goes inside the full story of the Pro V1 - from the mid-90s golf ball market where players had to choose between distance and control, to the Veneer Project that laid the groundwork for everything, to that first week in Las Vegas where Billy Andrade ultimately went on to claim the first win on tour ever with a Pro V1 golf ball. The people who built it are the ones telling the story. David Maher, CEO of Acushnet Company. Mary Lou Bohn, President of Titleist Golf Balls. Bill Morgan, Former SVP of Titleist Golf Ball R&D. Mary Lou Bohn, President of Titleist Golf Balls. Bill Morgan, Former SVP of Titleist Golf Ball R&D. These are the people who were in the room, on the range, and in the ditch at Sea Island looking for ball number 12. What started as a lab name - Pro for professional, V for veneer, 1 because it was the first - became the most recognized golf ball in the world. Twenty-five years later the innovation hasn't stopped. The 2025 Pro V1 and Pro V1x are the next in a line that has never stopped pushing. Same commitment, different technology, still number one. Chapters: 00:00 - The Pro V1 Story 00:57 - The 90s Golf Ball Problem 02:10 - The Push to Replace the Wound Ball 03:02 - Introducing the Titleist Professional 04:05 - The Pro Two-Piece Test Market 05:21 - Inside Titleist HQ in Fairhaven Massachusetts 06:03 - How the Name Pro V1 Was Born 07:07 - The First Test with Davis Love III 09:44 - The Vegas Tour Launch 13:04 - The Ball That Turned Golf Upside Down 14:40 - 25 Years of Pro V1 Innovation 17:23 - What Comes Next Learn More About Titleist V1 and Pro V1x Golf Balls: https://www.titleist.com/product/pro-... » Subscribe to Titleist:    / @titleist   Connect with Titleist: Instagram:   / titleist   Facebook:   / titleist   X: https://x.com/titleist TikTok:   / titleist   LinkedIn:   / titleist   About Titleist: Founded in 1932, Titleist has been dedicated to developing the highest-performing golf equipment through innovation, precision engineering, and a relentless commitment to quality. The brand’s journey began when founder Phil Young discovered an off-center golf ball core through an x-ray - a moment that led to the creation of a new standard for consistency and performance. Today, Titleist golf balls are trusted by players at every level of the game and have been the most played ball across worldwide professional tours for more than 70 years. From the iconic Pro V1 to advanced golf ball research and fitting, Titleist continues to help golfers perform at their best. #Titleist #ProV1 #ProV1x #TitleistProV1 #GolfBall #GolfInnovation #25YearsOfProV1 #TitleistGolfBalls #BestGolfBall #GolfHistory #NumberOneBallinGolf #GolfEquipment #TitleistGolf #GolfTechnology