Prof. Mark Ritson - #MediaSnack Meets (2017)

#MediaSnack Meets brings you the world-class thought leaders changing the media and marketing industry to understand their approach, their motivations and how they do what they do. Tom recently recorded with Prof. Mark Ritson as part of the #MediaSnack Meets series. As usual, Mark didn't hold back in sharing his thoughts on the quality of modern marketing, the transparency issues challenging the media supply chain and the brands he admires doing great work. Links: Mark Ritson's Marketing Week column "Media Buying's Deadly Sins" https://www.marketingweek.com/2017/10... Tom Denford's reply to Mark's column "Media Agencies Damned"   / response-mark-ritson-media-agencies-damned...   Martin Cass on stage with Lara O'Reilly from WSJ "Radically Transparent" http://newyork.advertisingweek.com/re... https://mumbrella.com.au/clients-wont... Mark Ritson Quotes: "I'll happily go on the record and say most programmatic is total nonsense" "Transparency isnt a digital media problem its a media problem" "Marc Pritchard doesn’t want his brand managers to spend more time on media, he wants them to stop having to worry about it so they can do more important stuff, which for him is creativity and strategy" "Pritchard is a genuine hero, without him we would be in a worse place" About Mark Ritson: Mark Ritson is Adjunct Professor of Marketing at Melbourne Business School and a Visiting Professor at Singapore Management University. He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world's leading business schools teaching on the MBA programs at London Business School, MIT Sloan, and the University of Minnesota. He is widely acknowledged as one of the world's best marketing instructors and has been the recipient of awards for his teaching at LBS, MIT, SMU and MBS. Mark has worked globally as a private marketing consultant on projects ranging from brand strategy, market research, segmentation, CRM, marketing communications, brand acquisition, brand valuation and brand extension. His clients have included Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay, Unilever, KPMG and WD40. For thirteen years - from 2002 to 2015 - he served as in-house professor for LVMH - the world's largest luxury group - working with senior executives from brands like Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy. He has written a weekly column on branding for Marketing Week for over a decade. On 3 occasions he has been judged the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. He is also a columnist for The Australian newspaper. His more scholarly publications include articles published in Sloan Management Review, Harvard Business Review, the Journal of Advertising, and the Journal of Consumer Research. He was the recipient of the Ferber Award in 2000, one of the most prestigious prizes in Marketing, for his doctoral thesis. In 2001. His co-authored research on pricing was cited by George Akerlof during his Nobel Prize acceptance speech.   / markritson