How to prepare for Faire Market and grow your wholesale sales: Shop readiness and marketing advice

Learn how to prepare for Faire Market, Faire's biggest wholesale sales event, with proven strategies for shop readiness, promotions, and marketing that help wholesale brands drive more sales and new retailer relationships. In this session, Faire's Brand Growth team breaks down exactly how to get your shop ready for Faire Market: how the promotion match works, how to set up a single or tiered market promotion, and the four marketing tools that drive visibility before, during, and after the event: Faire Direct, automations, email campaigns, and promoted listings. You'll also learn customer segmentation, personalization, and social media tactics that grow wholesale relationships year-round, not just during market. By the end of this video, you'll know how to set up your promotion, build a marketing plan around your Faire Direct link, and test an advertising campaign to grow your wholesale business ahead of Faire Market. 📌 Chapters: 00:00 Welcome and webinar overview 04:00 Faire Market dates and how the promotion match works 05:00 Why Faire Market matters for your brand 05:49 How to set up your market promotion (single vs. tiered) 07:11 Promotion rules, stacking, and pricing policy 09:25 Shop readiness: catalog, listings, and operations 10:49 Building your customer list with Faire's CRM 11:34 4 marketing tools to grow before market 12:02 Faire Direct: zero-commission sales explained 13:35 3 ways to add Faire Direct to your website 15:16 Email campaign strategy for market 15:53 Promoted listings: Faire's advertising tool 17:05 Best practices for wholesale growth 17:32 Personalizing your customer outreach with CRM 19:33 Messenger tool: building retailer relationships 20:24 Social media tactics using your Faire Direct link 22:08 Surprise and delight: turning buyers into loyal partners 25:30 Wrap-up and additional Faire resources Subscribe for more wholesale growth strategies and tips for growing your brand with Faire. Helpful resources: More brand education and how-tos at Faire Academy: http://learn.faire.com. Market season strategy checklist: https://www.faire.com/blog/for-brands... Ready to start growing your wholesale business or curious to advertise your products on Faire? 👉 Sign up with Faire today: https://www.faire.com Stay connected with us and get the latest updates: Instagram:   / faire_wholesale   Blog: https://www.faire.com/blog/