You Don't Need New Courses. Sell What You Have.

Struggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! 👉🏼 https://datadrivenmarketing.co/elements Most productivity coaches tell you to do more. Carl Pullein built a business teaching people to do less, and better. And it's working to the tune of around $300,000 a year. I sat down with Carl recently and really enjoyed this one. He's a British productivity coach based in Seoul, South Korea, with over 150,000 YouTube subscribers, 17 million views, and an email list of 25,000 to 30,000 people. He built all of it over ten years, one video a week, around two proprietary frameworks he developed himself. We talked about who he's actually helping, how his business breaks down between courses and coaching, and what's driven his growth. But honestly the most interesting part of the conversation was watching Carl work through some things in real time. He knew he was leaving money on the table with his YouTube promotions and his email list growth, and we got into the specifics of what he could change and why it would make such a difference. He's also thinking bigger. He wants $500,000 this year and $10 million by 2030, and he's got a clear idea of how corporate training fits into that picture. Carl's a thoughtful guy who's built something real, and he's genuinely honest about where he's been too relaxed and what he's going to do about it. That combination makes for a great conversation. Hope you enjoy it as much as I did. Check out Carl's work: 🌐 http://www.carlpullein.com ▶️    / @carl_pullein   Timestamps 0:00 Introduction 1:56 Finding The Right Audience By Testing 4:56 Why Technology Breaks Modern Time 8:50 Building Communication Rules That Work 9:59 Revenue Mix Courses Coaching Workshops 13:17 Lead Magnet Funnel And List Growth 15:56 YouTube CTAs That Drive More Opt-Ins 20:06 Recording Workflow And Not Forgetting Promos 21:37 Weekly Emails Community QAs And Value 24:11 Sales Calendar Discounts And Email Volume 28:25 Re-Promoting Older Courses Without Confusion 34:20 Targets To 500K And Corporate Expansion 36:31 Practical Next Steps And Growth Maths 39:15 Resources For List Growth And Promotions 40:01 Where To Find Carl And Final Thanks