How to build a digital brand with Lucinda Chambers & Serena Hood, Co-Founders of Collagerie

Building an engaging brand is one of the most challenging parts of starting a company. This is especially true in competitive sectors where you need to cut through the noise to create connections with your target customers. So I wanted to hear from experts on how to build a brand from scratch. Lucinda Chambers and Serena Hood are co-founders of Collagerie: a leading fashion, interiors, beauty and lifestyle marketplace. The former British Vogue editors founded Collagerie in 2019 and quickly built their brand through interesting and dynamic ways. Lucinda and Serena share their advice on what to do first when building a digital brand and how to ensure your brand story and visual identity work well together. https://www.collagerie.com/discover How To Start Up: learn what to do now, next or never when starting & scaling a business. Are you a new founder? Or trying to scale a business? You're in the right place. Subscribe to hear more great advice from successful entrepreneurs. Hosted by Juliet Fallowfield, founder of B Corp Certified brand communications and podcast production consultancy Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track when building your business. We cover everything from founder health, to how to write a pitch deck… to what to consider when recruiting and how to manage the rollercoaster. https://linktr.ee/fallowfieldmason 00:00 Intro 0:17 Welcome to How To Start Up 1:21 Introducing Lucinda Chambers and Serena Hood, Co-Founders of COLLAGERIE 5:49 Where did COLLAGERIE start? 9:38 How do you create visual identity? 17:09 What talent does a new founder have to have to create their brand? 19:40 How can you tackle establishing your brand's identity? 23:05 Advice for new founders 24:03 How to name your brand? 26:22 What was the go-to-market plan? 28:24 What is brand marketing? 32:43 Golden piece of advice for founders when starting to develop their brand 35:24 What was the one thing you did that completely transformed your business? 39:24 Question for the next guest 42:14 Outro #podcast #brandidentity #interview #fashion #howtostartabusiness