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Fandoms fuel passionate communities of millennials and teens, and are redefining how interests are discovered and developed, how friend connections are made and maintained, and how culture is ultimately influenced. YouTube and VidCon are manifestations of these moments and represent an important shift from the traditional celebrity world. Subscribe → http://bit.ly/1OwZWkP Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.