How Self Storage Thrives Off The American Dream

Self-service storage is an American phenomenon. While self-storage facilities exist in Europe and Asia, the business overseas does not come close to the scale and demand in the United States over the past decade. Self-storage is a direct monetization of American overconsumption so any bet on the industry is a bet that Americans will keep buying so much stuff that they’ll always need to rent extra space to store it. In a time where the economy is contracting, institutional and retail investors are looking for defensive businesses that deal in essentials. Self storage companies have become attractive as stable, recession-proof, operationally lean lean real estate businesses where cash flows in every month, overhead is minimal, and the customers literally do all the heavy lifting themselves. In this episode, we’ll cover the business of self storage, how the industry’s success rides on the death of the American Dream, how it all relates to skyrocketing home prices, wages stagnation, inflation - and how one company has remained the uncontested industry leader since the 1990’s. ============================= Modern MBA Resources - these are the tools that we’ve vetted and use to fuel our growth. ============================= 💰 Find the best credit card for you (60 secs, 5 questions, no email required): https://cards.moneymatchup.com/modern... 🚗 Get the cheapest car insurance: https://secure.moneymatchup.com/auto-mba 👉 Invest with a full 1% transfer bonus with Public: https://secure.moneymatchup.com/publi... 👉 Save 30% on first 6 months of QuickBooks: https://secure.moneymatchup.com/quick... 👉 Get $100 cash when you run payroll with Gusto: https://secure.moneymatchup.com/gusto... 👉 Launch your side hustle with a LLC for $0 https://secure.moneymatchup.com/zenbu... ============================= Support Modern MBA - we're 100% independent, self-funded, and committed to making business education free to all. ============================= ☕ Tip: https://buymeacoffee.com/modernmba ☕ Patreon:   / modernmba   🤳🏻 TikTok:   / modernmba   🤳🏻 Instagram:   / modern.mba   🤳🏻 Reddit:   / modernmba