Flaxta Behold (2020) - worlds thinnest, most ventilated and flexible back protector for skiers

The new brand called "Flaxta" has developed a new typ of back protector. It's not a doormat, but the worlds thinnest, most flexible and the most ventilated. If exposed to high energy it absorbs the impact. The protection is integrated into a vest, that has a clean look and a low profile. The vest can be washed at low temperature in a washing machine. It´s 150 € for adult, 90 € for junior modell, dropping fall 2019. Flaxta will also drop helmets and goggles, and a Flaxta also won a ISPO award for "aware" which is product for connected safetym which Erik from Flaxta explains in the video.